Big Ass Fans - HERC Rentals - Big Ass Fans

Motion24 partnered with Big Ass Fans to produce a series of instructional and promotional videos for Herc Rentals, covering three flagship industrial cooling products — the Black Jack fan, Cool-Space 400 evaporative cooler, and Torrent misting fan. Each film was designed to help rental customers quickly understand setup, operation, and safety while showcasing the durability and engineering behind the equipment.

FRAMES

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Motion24 handled the on-set production end-to-end:

Director: Karsten VanMeter
Director of Photography & Gaffer: Gates Sweeney
Camera Operators: John Buckman and Jordan Williams
Production Company: Motion24 (Lexington, KY)
Cameras: Dual Canon C400 cinema systems — one on a Dana Dolly for dynamic tracking shots, and one handheld for authentic operator perspectives.
Stabilization: Gimbal mounted on a menace arm for smooth overhead and motion shots.
Lighting: Full package provided by Motion24, utilizing a mix of Aputure and Nanlite fixtures for consistent, soft industrial lighting both indoors and outdoors.
Comms: Full production communication system enabled seamless coordination across camera, lighting, and talent teams.
Talent: Professional on-camera presenter and background operators.
Locations: Primarily shot on controlled stages and outdoor industrial settings to capture real-world application.

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BEHIND THE SCENES

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Big Ass Fans - HERC Rentals

FRAMES

BEHIND THE SCENES

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