Lexington, KY
In collaboration with Kismet Marketing, we produced a high-impact brand and fabrication showcase video for Integrated Sign and Graphic—one of Kentucky’s leading providers of custom signage, large-format printing, and commercial branding solutions.
Kismet Marketing led the strategic direction, ensuring the final piece aligned with ISG’s broader brand positioning and growth initiatives. From there, we partnered closely with their team to translate that vision into a cinematic, production-driven execution that captures the scale, precision, and craftsmanship behind ISG’s operation.
The video highlights the full lifecycle of a modern sign company—from design and fabrication to installation—featuring CNC routing, welding, finishing, and field deployment. The goal was to create a compelling visual narrative that reinforces ISG’s reputation as a trusted partner for custom business signage, exterior branding, and large-scale graphic solutions.
Built for performance across web and social platforms, this piece supports visibility for high-value search terms such as:
The result is a versatile brand asset that strengthens ISG’s digital presence while giving potential clients an authentic, inside look at the quality and capability behind the work.
The project was captured on the Sony Venice 1, giving us the latitude to handle extreme highlights and deep shadows inherent to an industrial space.
Rather than relying on existing shop lighting, we cut overheads entirely and rebuilt the environment using hard, directional sources. This approach allowed us to:
Subtle atmospheric haze was introduced to accentuate light beams and give the space dimension, while camera movement balanced controlled, deliberate compositions with moments of energy that reflect the pace of production.
Throughout the shoot, the focus remained on executing at a high level while staying aligned with Kismet’s overarching creative direction—ensuring the final piece not only looks cinematic, but also works as a strategic brand tool.
